looking for neutral business angels with a strong network and a belief in our product, so they can help bring it to market. Looking ahead, we will need global partnerships, because different countries will require differ- ent market approaches. Asia is one of the regions with a trust in paper so persistent that we cannot do a co- py-paste from how we entered the Nordics. Finally, what advice would you give to people considering a startup in maritime? Get your target customers in the room as early as possible to vali- date your idea. As Rob Fitzpatrick advises in “The Mom Test,”: Do not start building your product until you have learned about their real pain points. We have also focused on not to over-innovating or remove a large, industry process in one go. It is important to make incremental changes that give people a feeling of being onboard.